Successful long-term production of jojoba depends on improved yield and a strong market. Industry is typically hesitant to invest in new technology involving an agriculturally produced resource until a steady and continued supply of that resource can be demonstrated. The value of jojoba oil as an alternative industrial oil with multiple applications and as a replacement for non-renewable fossil petroleum has been demonstrated.

The jojoba bush has been proposed as a highly profitable new crop being grown in India, in Australia, in Egypt and in America. It can be grown in arid areas yields and growing costs to make estimates of the probability of jojoba growing -producing particular levels of profit needs to be examined in depth. The cost of development of jojoba plantation including micro irrigation is Rs US$ 2000 per hectare. The cost of production of one kg of jojoba in US is Rs 2.5$, in Israel it is Rs 1.3$ and in India it is 0.5$. This low cost of production in the country gives it a competitive edge. As the jojoba plant does not reach full maturity for about ten years and can survive for more than 100 years, the establishment of a jojoba plantation is a long-term investment which lends itself to cost-benefit analysis. Jojoba generally does not produce an economically useful yield until the fourth or fifth year after planting. Jojoba is a multiyear crop by plantation of this the farmer is saved from repeated sowing. The crop of it does not need dugging and watch and word. According to the opinion of agriculture specialist it can be cultivated with low water, fertilizer and pesticide. Neither stray cattle nor pet cattle eat its plant. Its good production gives very high income to the farmers as compare to the traditional farming